Coca-Cola

Coca-Cola Italy

Who:
Coca-Cola Italy

What:
Engraved basil pencils on single cards.

How:
Giveaway when launching Coca Cola Life.

Why:
The Sprout pencil contributes with a lot of engagement and innovation.

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The story

We used the Sprout pencil as a giveaway when launching the new Coca-Cola Life in Italy. We chose the Sprout pencil because it was totally aligned with the philosophy of Coca-Cola Life: Naturalness.

The Sprout pencil has contributed with a lot of engagement and innovation among our consumers, and everyone has been very enthusiastic.

I have even received pictures of basil plants grown by children that got some of our pencils – so cute!

I will definitely use Sprout products again and I already recommended them to a colleague who will develop a similar promotion.

Valentina Gandini,
National Account Manager, Coca-Cola, Italy

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Kevin.Murphy

KEVIN.MURPHY

Who:
KEVIN.MURPHY, exclusive natural haircare brand

What:
Customized Sprout pencils and cards

How:
The pencils were part of a giveaway on a yearly distributor event

Why:
Because the Sprout pencil conveys a message that’s close to Kevin Murphy’s values

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The story

We chose to partner with Sprout pencils because they, like KEVIN.MURPHY are trying to make a difference for our planet.

At KEVIN.MURPHY, we maintain our commitment to the environmental issues that affect us and care about what happens to our products after they’ve been used, loved and emptied.

We use only natural ingredients from sustainable and renewable sources, that are harvested in a way that doesn’t harm the environment at all. We feel that Sprout has the same love for our planet and cares about the future. So, for us the partnership has been a great match.

We decided that one of the gifts for our yearly distributor event should be the Sprout pencil. The thought of giving a pencil that can be re-used and grown into a beautiful flower was a beautiful message we couldn’t resist. With no exceptions everyone loved the Sprout pencil, and we heard a lot of great feedback that it was a creative and beautiful gift that fits our brand very well.

Michele Fitzwilliams,
Marketing Manager,
KEVIN.MURPHY EMEA (Europe, Middle East & Africa)

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Save The Children

Save the Children

Who:
Save the Children, Italy

What:
Customized pencils on cards

How:
They sell the pencils as a gift to raise funds

Why:
Because the pencils have a great symbolic value

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The story

We chose Sprout pencils because they represent the idea of the future. Through the donations, Save the Children can reach many children and give them a better future, so the seeds of the pencils can make their own flowers grow.

Through the fundraising that derives from pencils, we bring food, clean water, medical care and quality education to many children in Italy and around the world.

Our donors like pencils very much, because despite being a simple product they are well made, environmentally friendly and have a great symbolic value.

Paola Marturana,
Products Coordinator at Save the Children Italia

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European Parliament

European Parliament

Who:
European Parliament

What:
Customized Sprout boxes with seeds

How:
Green giveaway to participants and journalists.

Why:
To support Green Week and the theme Investing for a greener future

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The story

We used Sprout´s products for the 2016 edition of Green Week, the biggest annual occasion to debate and discuss European environment policy.

The theme was “Investing for a greener future.”

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Vestas

Vestas

Who:
Vestas 11th Hour Racing in the Volvo Ocean Race 2017-18

What:
Sprout pencils were used to teach about sustainability in workshops

How:
Public and guest giveaways

Why:
The pencils get the message across of finding sustainable alternatives in this race

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The story

The Sprout pencils fit with our message of being the most sustainable team in the race. With the most sustainable equipment, gear and strategy.

Vestas 11th Hour Racing has sustainability at its core. It was decided that we should find sustainable alternatives for everything we do at events in the Volvo Ocean Race.

As our audience is both public (educational) and corporate, pencils are a great way to get our message across.

Very positive reactions – everyone has been really surprised by the idea, and happy that they can give their used pencils an extended life.

Thomas John McMaw,
Senior Project Manager – Campaigns and Communications

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Porsche

Porsche

Who:
Porsche, Germany

What:
Customized Sprout pencils

How:
Giveaway to employees

Why:
Ideal gift to focus on regulations and environment

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The story

We are very satisfied with the pencils and used them internally to promote our team that deals with regulations and environment.

People liked the idea and the pencils very much. We got them recommended from one of our supplier

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Monterey Bay

Monterey Bay Aquarium

Who:
Monterey Bay Aquarium is a non profit public aquarium that was founded in 1984 in Monterey, California. Known for its regional focus on the marine habitats of Monterey Bay, the aquarium has won numerous awards for its exhibition of marine life, ocean conservation efforts and educational programs. Monterey Bay Aquarium receives around two million visitors each year.

What:
Customized Sprout pencils on customized single cards.

How:
Monterey Bay Aquarium sells Sprout pencils in their store and online shop to support a project called The Million Mangroves project in Mexico. Funds from the sale of Sprout pencils also help to support the aquarium's global conservation efforts.

Why:
Sprout pencils represent the aquarium’s commitment to sustainability and support their mission to inspire conservation of the ocean.

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The story

"Sprout pencils were specifically chosen as a tangible way for people to support the Monterey Bay Aquarium’s Million Mangroves Project.

The Million Mangroves Project lets individuals pay for the planting of one mangrove tree in a deforested area of the world through Natural Capital Partners. Healthy mangrove forests provide habitat for fish and can store up to four times more carbon than rainforests - making them an important tool for fighting climate change. Funds from the sale of Sprout pencils also help support the aquarium's global conservation efforts.

As part of the Million Mangroves Project, Sprout pencils communicate the aquarium’s move toward renewable and responsible sourcing. The fact that plantable Sprout pencils can grow into spruce trees mirrors the reforestation efforts of the Million Mangroves Project.

Sprout pencils represent the aquarium’s commitment to sustainability and to support our mission to inspire conservation of the ocean. This commitment carries through to the products we offer through our store and online shop.

One of the aquarium’s top priorities is to address climate change and its impact on ocean health. We have committed to achieving net-zero carbon emissions in our operations and by offset projects by 2025.

John Abrahamson,
Vice President of Sales, Monterey Bay Aquarium, California"

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Marriott

Marriot, Grand Cayman

Who:
Marriot, Grand Cayman

What:
Engraved Sprout pencils.

How:
Green giveaway to guests.

Why:
The Sprout pencil is original and sends a green message.

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The story

The entire hotel is loving this great idea.

Andrew Dear,
Room Operations Manager, Marriott

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Lorenz

Lorenz, Germany

Who:
Lorenz Germany, is one of the leading producers in the European savoury snack market, and creates brands such: Naturals, Crunchips, Saltletts or NicNac’s.

What:
Customized plantable Sprout pencils with basil seeds on customized cards.

How:
The pencils were part of a campaign for Naturals crisps used in 5,000 displays around supermarkets in Germany.

Why:
To emphasize the natural ingredients in the Naturals crisps and to focus on the responsible use of resources.

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The story

With the herbal seeds in the Sprout pencil, we want to emphasize the natural ingredients that are used for our Naturals range. Furthermore, the reusability of the pencil raises awareness for the responsible use of resources.
At Lorenz, we attach great importance to the sustainable and mindful use of the resources available to us. For this reason, we also maintain 50-year-old supplier relationships with our potato farmers in Germany.
The feedback from our retail partners and consumers was consistently positive, especially because of the perfect match between Naturals and Sprout regarding the natural ingredients.

Andrea Spielmann
Marketing Director, Lorenz Germany

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Garden Gourmet

Garden Gourmet by Nestlé

Who:
Garden Gourmet is a brand that makes plant-based products.

What:
Customized pencils and single cards.

How:
Part of a thank you-gift to colleagues in Europe.

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The story

The Sprout pencils have been sent to our colleagues all over Europe as part of a gift package in order to thank them for their sensational work.

Garden Gourmet’s purpose is to make people fall in love with all the goodness of plant-based food, because it’s good for them and also for the planet. In that sense we try as much as we can to work with sustainable partners in order to reflect this message internally as well.

As the garden is our playground, our starting point of sourcing the ingredients for our products, we also love that our colleagues will have the possibility to create their own vegetable garden with the pencils – that’s why we picked seeds such as cherry tomatoes, basil and thyme.

Hopefully our colleagues will be aware that we do all the best we can to truly live our purpose and think sustainable also when it comes to gifts.

We could definitely imagine using Sprout pencils for other projects. The more plants we can grow, the happier we are!

Violaine Marty,
Digital Brand Manager, Garden Gourmet, Nestlé, Holland

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GUESS

GUESS

Who:
Guess Europe. Guess is a jeans and lifestyle brand with over 1,000 retail stores in the Americas, Europe and Asia.

What:
Customized pencils and single cards in display boxes.

How:
The Sprout pencil was given away as a gift with a Guess purchase in an international campaign..

Why:
The Sprout pencil is natural, sustainable and has a strong recycling message.

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The story

GUESS launched “RESOURCED”, a program aimed at encouraging customers to recycle their wardrobe by giving it a new lease on life.

Launched originally in California and then more broadly in the U.S. in 2018, the aim is to expand the program worldwide by 2020.

The commitment to an eco-friendly world takes the concrete form of the ECO Denim collection. Since starting GUESS ECO in 2016, the company has saved over 2.5 million liters of water, one days’ worth of drinking water for 1 million people. GUESS plans to double its water savings by 2021.

GUESS Europe decided to give away a Sprout pencil to every client who purchased an item from the ECO Denim campaign, both in stores and online.

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IKEA

IKEA, Belgium

Who:
IKEA, Belgium

What:
Engraved Sprout pencils on single cards with highlights.

How:
A giveaway handed to all employees as part of the launch of a sustainability report.

Why:
The Sprout pencil is good at communicating sustainability.

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The story

We purchased pencils with herbs for supporting the launch of our sustainability report. It was a fun item that came together with a card with our sustainability highlights of last year.

It was distributed to all our co-workers in IKEA Belgium. The reactions were very positive. And we know that the pencils work, because we have planted some of them in our office.

Iris de Herdt,
Sustainability Department IKEA, Belgium

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