Sprout wants to rescue millions of golf pencils and scorecards each year from ending up in the trash. By equipping them with seeds, they can be planted after use and grown into flowers or herbs.
Sustainability and golf is not a combination you normally associate with each other. Although the highwater consumption is a challenge, think of the thousands of golf pencils and cards, which are typically thrown out after each round.
This is a problem that Sprout wants to solve. Sprout has achieved international success with the world’s first sustainable and patented pencil that can be planted after use and grown into herbs, flowers and vegetables.
“The Sprout pencil has become a symbol of sustainability because it gets a new life, when it’s too short to write with. And this function becomes even more relevant in a golf pencil, which is half the size of a traditional pencil, plus typically, it doesn´t last longer than a single day on the golf course,” says Sprout founder, Michael Stausholm.
Along with a plantable score card, Sprout is offering golf clubs, pro shops, associations and companies a sustainable golf writing kit that invites players to plant instead of throw away. And this is exactly what is important.
“We would like to inspire to a more sustainable mindset. We want people who come across our products and ask themselves what else can they do for a greener everyday life, other than plant a pencil and a card,” says Stausholm.
There are approximately 60 million golfers in the world and 35,000 golf courses – 15,000 courses are located in the U.S. alone. According to Michael Stausholm, the golf industry is a large and potentially untapped market that needs a boost of innovation towards a more sustainable direction.
He sees a wealth of opportunity to sell Sprouts’ golf kits to this industry. Business and networking play an important role in golf, and the idea is also to reach more potential business customers.
Sustainability is trending, and we have already experienced great interest for our products from both American retailers, the promotional industry, businesses, organizations and the press.
Golf is a popular sport and we expect great success from this new industry.
About Sprout World:
Sprout has sold over 10 million plantable pencils since the start in 2013. Sales are primarily to companies and organizations that get their logo on the pencils and use them for green giveaways. Disney, Coca-Cola, Ikea, Marriott, Bacardi, Toyota, Save the Children and Bank of America are among the customers.