Blog

At SproutWorld, we believe being sustainable should be accessible and actionable. In our blog, we publish stories about our journey so you can follow our progress as a sustainable business, and as a way to seed ideas that could help you make a noticeable and positive impact in your life and with your business.

SBTI and our path to net-zero

SproutWorld has pledged to be a net-zero business by 2040. We are committed to holding ourselves accountable through the Science Based Target Initiative. Our near-term and long-term science-based emissions reduction targets have been approved by SBTi.

Launching our blockchain app

The launch of our Blockchain app is an exciting journey towards monitoring, evaluating and strengthening our social and environmental performance. It is an opportunity for us to rethink how we work with stakeholders and create more collaborative relationships.

Plant a tree and leave a lasting legacy

Trees are the foundation of life on Earth, and we are passionate about trees. It's why we're planting a forest in Poland. Read about the benefits of trees and how you can use our spruce pencil and Plant a Tree Edition to promote your own tree-planting campaigns.

The 12,000 trees project

SproutWorld has joined the Forest Carbon Farms project in Poland and purchased a piece of land where we will plant 12,000 native trees that will restore degraded agricultural land contribute to greater biodiversity.

Be original - don't die a copy

SproutWorld is built around a worldwide patent for 'plantable writing instruments'. Founder and CEO Michael Stausholm explains why patents are important for his business, brand, and clients.

Supply chain transparency

Transparency and traceability are key factors in sustainable business. Sidsel Lundtang Rasmussen, SproutWorld’s Chief Sustainability Officer, explains how blockchain technology can help.

From pencils to makeup liners

Michael Stausholm, founder and CEO of SproutWorld, reveals the thinking behind SproutWorld's development of a makeup range - eyeliners and browliners - in addition to traditional pencils.

Looking ahead to the future

August 2023 marks 10 years of SproutWorld. CEO & founder Michael Stausholm reflects on the journey so far, shares his vision for the next phase of SproutWorld's growth, and how he believes SproutWorld can best shine its light when it comes to sustainability.

Sustainability trends 2022

Michael Stausholm, the founder and CEO of SproutWorld, the company behind plantable pencils and makeup liners, has highlighted five sustainability trends that he believes will mark 2022.