Super Chill app launch,
Berlin, June 2025 

Who
The Super Chill Foundation is on a mission to build a mentally resilient generation in Europe. Its main instrument: the Super Chill App – a free mental health app designed for children aged 6 to 12. Through playful audio- and video-based exercises rooted in mindfulness, meditation, and breathing, kids learn how to better handle emotions and external stimuli. The nonprofit initiative is supported by well-being brand Rituals and was launched in The Netherlands in 2024, in Germany, Austria, Switzerland, United Kingdom and Ireland in 2025.

What
Branded, plantable SproutWorld pencils as part of a kids' well-being starter set.

How
To celebrate the launch of the new Super Chill Conversation Cards – a digital tool to support caregivers in talking to children about big emotions – the Super Chill team in Germany curated a colorful “Starter Set for Mental Superpowers.” It included a yoga mat for mindful movement, a reusable water bottle for hydration, a limited edition of Super Chill Conversation Cards, a coloring book, and plantable pencils by SproutWorld to inspire creativity and small sustainable habits. The sets were gifted to media representatives, parenting creators, and mental health advocates during press and influencer events.

Why
Supporting mental well-being in childhood starts with small steps. SproutWorld pencils are a natural fit – they promote creativity, encourage small behavioral shifts, and help plant the idea that mental resilience can grow from daily rituals.