Scandic Frankfurt

Who:
Scandic Frankfurt, Germany. Scandic is the biggest hotel chain in the Nordics with over 19.000 employees, 10 million guests and 4 million meetings a year 

What:
Branded plantable pencils on customized cards 

How:
The pencils were gifts for guests who stayed at the hotel and attended the annual IMEX tradefair in Frankfurt, Europe’s largest meetings and event planning fair

Why:
Scandic is one of the leading hotel chains within sustainability and the pencils were a perfect way to underline that message

The story

Since 1993, Scandic has been committed to a sustainability with its guiding principle "Every step counts". The restaurant only serves tap water that has been treated in-house, unused food is saved in cooperation with Too Good To Go, and the hotel has rental bikes, which visitors can use. It was also Scandic that invented the “towel rule” which is now standard worldwide: "Towels on the floor mean please change them, towels on the hook mean I use them a second time". 

The SproutWorld pencils were the perfect gift to communicate all these initiatives and at the same time to give away something to take home. The pencils go hand in hand with our sustainable journey where we bring the green inside all areas within Scandic.