Who
Børsen, the leading financial newspaper in Denmark, organize an annual Sustainability Summit to gather experts and over 2500 attendees from the Danish business world.

What
Branded SproutWorld pencils with different seeds on customized cards.

How
They were used to take notes and as souvenirs for the guests.

Why
Sustainability Summit and sustainable giveaways are very compatible.

The Story

The plantable SproutWorld pencils were placed at several spots during the conference.

Guests could take a pencil at the welcome desk and take notes with it during the event. The pencils were also placed at the workshop areas.

Also, the speakers got a SproutWorld pencil as part of a thank you gift.

After the conference guests and speakers could plant their pencil and make it grow into melon, sunflower, forget-me-not, cherry tomato or basil.