Amazon Prime Festival, Berlin 

Who
Amazon Prime Festival, Berlin. A festival made to showcase Prime services and strengthen the connection between Amazon Prime and its users.1200 guests participated including influencers and journalists 

What
SproutWorld pencils on cards with QR-code stickers on 

How
The pencils on cards contained QR codes that could be used to open the Amazon lockers with prizes inside. The pencils were hidden all over the location and people were on the hunt to find them 

Why
The SproutWorld pencils were playful just like the event itself 

The story

SproutWorld provided us with plantable pencils that were used as lucky charm at one of our events, a ticket for our customers to win prizes such as a Kindle.  

The “hunt” for the lucky charm pencils therefore became a great entertainment tool to our guests , and the question “do you have a pencil” was certainly the most asked during the event. 

 The Amazon Consumer PR Team