We’re so excited to finally present the newest member of the Sprout family – the plantable Sprout Makeup Pencil. After the success of the first Sprout pencil, we started work on creating a new type of makeup pencil. And now, two years later, it’s here. And just like our other Sprout graphite and color pencils, it’s patented globally.
In recent years, the cosmetics industry has changed significantly as consumers increasingly demand greater transparency about what they put on their skin, how it is produced and what will happen, when the product reaches the end of its makeup life. With the new Sprout makeup pencil, we aim to plant a more sustainable mindset in the industry and with consumers.
Sprout’s makeup pencil has been developed in collaboration with the world’s leading makeup pencil producers to ensure the best possible result. It is exclusively made of natural materials including FSC-certified sustainable wood and natural ingredients, including minerals, jojoba oil and E-vitamin. And it goes without saying that the Sprout makeup pencil is not tested on animals.
This innovative pencil is tipped with a soluble capsule containing quality seeds. When the makeup pencil becomes too short to use, it can simply be planted upside down and in just a few weeks, a seedling will sprout up. Our seed variants include popular herbs and flowers, such as basil, forget me not and sunflower.
The Sprout makeup pencil comes in eyeliner, lipliner or eyebrow liner variants and will hit the market in early 2019 in selected retail outlets in Europe. If you represent a cosmetic brand and would like to know more about the opportunities the new Sprout makeup pencil represents, please do not hesitate to contact us at [email protected].