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Vedettes de Paris
Who:
Vedettes de Paris, a leading French company organizing tourist cruises on the Seine river since 1976
What:
Branded SproutWorld pencils on customized single cards
How:
When launching their first electric boat, the company organized a press conference for journalists and partners. The SproutWorld pencils were part of a tote bag with the press kit and distributed to the guests
Why:
The plantable pencil sends a sustainable message and was an ideal gift when introducing a greener boat experience
The story
In an effort to spare one of the world’s most beautiful cities from pollution, Vedettes de Paris launched their first electric cruises on the Seine.
Guests and press attending the event were gifted a SproutWorld single card with a customized plantable pencil. An innovative way to share Vedettes de Paris’ green message, while offering their guests the most sustainable way to take notes on a day dedicated to being a force of change.


Vedettes de Paris shows a great example of how you can let your brand’s green agenda be known through creative promotional giftings.
"The SproutWorld pencil is a poetic product that symbolizes our approach: to protect nature and create a greener world." says Marie Bozzoni and continues:
"It was important for us to choose a partner with a link to sustainability, the main theme when we launched our first electric boat cruises. That is why we chose the SproutWorld pencil; it is simple (a pencil), innovative (a 2-in-1 product) and it’s 100% sustainable. Giving back to nature is a good philosophy.
