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Syngenta Group, Switzerland
Who:
Syngenta Group, a company with 60,000 people in 100 countries offering agricultural services that enables farmers to address challenges like crop productivity and health, climate change and the pressure to achieve greater sustainability and biodiversity.
What:
1000 customized 5 pencil-packs, each pencil with a unique goal.
How:
The SproutWorld pencil packs were giveaways at the launch of the go-live campaign of Syngenta Group Sustainability Priorities.
Why:
Plantable pencils are a great visual way to communicate the sustainability goals of the company. Syngenta Group is also a seed company (#3 in the world) so clearly a good fit.
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