Monterey Bay Aquarium

Who:
Monterey Bay Aquarium is a non profit public aquarium that was founded in 1984 in Monterey, California. Known for its regional focus on the marine habitats of Monterey Bay, the aquarium has won numerous awards for its exhibition of marine life, ocean conservation efforts and educational programs. Monterey Bay Aquarium receives around two million visitors each year.

What:
Customized SproutWorld pencils on customized single cards.

How:
Monterey Bay Aquarium sells SproutWorld pencils in their store and online shop to support a project called The Million Mangroves project in Mexico. Funds from the sale of SproutWorld pencils also help to support the aquarium's global conservation efforts.

Why:
SproutWorld pencils represent the aquarium’s commitment to sustainability and support their mission to inspire conservation of the ocean.

The story

"SproutWorld pencils were specifically chosen as a tangible way for people to support the Monterey Bay Aquarium’s Million Mangroves Project.

The Million Mangroves Project lets individuals pay for the planting of one mangrove tree in a deforested area of the world through Natural Capital Partners. Healthy mangrove forests provide habitat for fish and can store up to four times more carbon than rainforests - making them an important tool for fighting climate change. Funds from the sale of SproutWorld pencils also help support the aquarium's global conservation efforts.

As part of the Million Mangroves Project, SproutWorld pencils communicate the aquarium’s move toward renewable and responsible sourcing. The fact that plantable SproutWorld pencils can grow into spruce trees mirrors the reforestation efforts of the Million Mangroves Project.

SproutWorld pencils represent the aquarium’s commitment to sustainability and to support our mission to inspire conservation of the ocean. This commitment carries through to the products we offer through our store and online shop.

One of the aquarium’s top priorities is to address climate change and its impact on ocean health. We have committed to achieving net-zero carbon emissions in our operations and by offset projects by 2025".

John Abrahamson,
Vice President of Sales, Monterey Bay Aquarium, California