![Sproutworld client - Coca Cola Italy](https://sproutworld.com/wp-content/uploads/2021/10/Image-1-2.jpg)
![SQ-Header_Cases_Mobile](https://sproutworld.com/wp-content/uploads/2021/11/SQ-Header_Cases_Mobile.jpg)
Coca-Cola Italy
Who:
Coca-Cola Italy
What:
Engraved basil pencils on single cards.
How:
Giveaway when launching Coca Cola Life.
Why:
The Sprout pencil contributes with a lot of engagement and innovation.
![cases_mobile_Coca_Cola_516x790_2023](https://sproutworld.com/wp-content/uploads/2023/02/cases_mobile_Coca_Cola_516x790_2023.jpg)
![Sproutworld Coca Cola case](https://sproutworld.com/wp-content/uploads/2023/02/cases_quotations_desktop_Coca_Cola_2023.jpg)
The story
We used the SproutWorld pencil as a giveaway when launching the new Coca-Cola Life in Italy. We chose the Sprout pencil because it was totally aligned with the philosophy of Coca-Cola Life: Naturalness.
The SproutWorld pencil has contributed with a lot of engagement and innovation among our consumers, and everyone has been very enthusiastic.
I have even received pictures of basil plants grown by children that got some of our pencils – so cute!
I will definitely use SproutWorld products again and I already recommended them to a colleague who will develop a similar promotion.
Valentina Gandini,
National Account Manager, Coca-Cola, Italy
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