IKEA, Belgium

Who
IKEA, Belgium

What
Engraved SproutWorld pencils on single cards with highlights.

How
A giveaway handed to all employees as part of the launch of a sustainability report.

Why
The SproutWorld pencil is good at communicating sustainability.

The story

We purchased pencils with herbs for supporting the launch of our sustainability report. It was a fun item that came together with a card with our sustainability highlights of last year.

It was distributed to all our co-workers in IKEA Belgium. The reactions were very positive. And we know that the pencils work, because we have planted some of them in our office.

Iris de Herdt,
Sustainability Department IKEA, Belgium