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Is B Corp for everyone?
3 things to overcome
Arm yourself with patience:
It takes time to find all the internal information and documents. You will work with many departments in the company to gather all the information required.
The B Lab analysis also takes a long time, as many companies are in the same application stage as you, and B Lab only has a certain number of employed analysts available. We waited 1.5 years before we got certified.
When your patience is tested, and you read every day on LinkedIn about other companies who have just become B Corps, you will ask yourself; "are we there yet?" Preserve the internal motivation, think how cool it is to work for a soon-to-be B Corp, and remember; you'll be there sooooon .....
What does it take?
6 things to think about:
It will always make sense to be a best-for-the-world company with as little negative impact as possible on nature, climate, employees, animals, and people. Not to mention the doors it will open for doing business with other B Corps.
That being said:
• Consider who your audience is. Do they know about B Corp? Is there a first-mover advantage?
• Are there other alternatives? Are other communities more suited to your business or recognized in your industry? In the end, you need
to make a difference in your customer’s life and comply with their wishes and expectations for your product/company .
• Make sure you have the full support of the owner and management. To become B Corp certified, the company must legally change the
company's corporate governing articles and adopt a legal entity that requires consideration of all stakeholders in its decision-making
(e.g., benefit corporation)
• Do you have internal competencies to start and finish the project? Or do you have the budget for outsourcing the project?
• Plan for the post-B Corp process: How will you communicate the achievement?
Check out how our Sustainability Director Sidsel Lundtang Rasmussen has worked with the B Corp certification.
