CBS Executive Fonden

Who:
CBS (Copenhagen Business School) Executive Fonden, Denmark. CBS Executive Fonden designs and runs a diverse catalog of non-degree programs for executives, leaders, board members and organizations.

What:
Branded SproutWorld pencils on customized message cards.

How:
The pencils together with notebooks are handed out to participants at the programs and courses.

Why:
Plantable pencils underline our commitment to sustainability and growth.

The story

Since our organization offers programs rooted in research, with the aim to grow sustainable learning and leadership, handing out plantable pencils is a great fit.

The participants on our programs can use the pencil to take notes and, after completing the course, bring it home, plant it and grow a new life.

We got the tagline of our CBS Executive Summer School campaign “Grow your Leadership” printed on the card that holds the pencil. This way we made sure to have a common thread in our communication.

Nina Marie Ingvartsen, Program Manager