Istituto Italiano

Who:
Istituto Italiano di Fotografia, a renowned photography school in Milan active for 30 years

What:
Branded pencils on customized cards

How:
The Sprout pencils were given to visitors on the opening of an exhibition dedicated to biodiversity

Why:
To underline the importance of biodiversity, the theme of the photo exhibition

The Story

Every year we organize several exhibitions to show the projects we conduct with our students, and usually one of them is dedicated to the environment. This year’s environmental project focused on biodiversity and was exhibited at Centrale dell’acqua, an exhibition venue and an important institution that raises awareness of the correct and responsible management of water.

We used the pencils as a gift for the visitors that came to the opening, so they could have something physical to bring home as a reminder of the exhibition and of the importance of preserving biodiversity.

Visitors loved the pencils – they literally went like hot cakes! Everyone was very excited and loved the idea of a plantable pencil.

Maurizio Cavalli

Director of Istituto di Fotografía, Milano