SproutWorld and ZENZ Organic are excited to launch our first beauty collaboration. Our collaboration is born out of shared values consisting of love, respect and responsibility for the health of our planet. Besides values we share the same mission to work and aspire towards a greener and more sustainable beauty industry, through natural, high-quality products that are good for you and our planet.

GIVEAWAY for 2 lucky winners!
@sproutworldofficial & @Zenzorganic is partnering up for the first time, two brands supporting a greener beauty industry.

You can win:

€ 35 voucher to use on SproutWorld’s EU webshop
€ 65 voucher to use on ZENZ Organic’s webshop

For a chance to WIN, simply:

1. Follow @sproutworldofficial and @zenzorganic on TikTok
2. Mention someone who deserves to win in the comments section on our TikTok giveaway video

The giveaway runs from 15th to 19th December. The winners must be based in the EU. Winners will be contacted directly by DM. The giveaway is not sponsored, endorsed, or administered by, or associated with TikTok.

CONSCIOUS BEAUTY
SproutWorld makeup liners are born of the desire to make the world think and be greener, one small step at a time. We’ve invented the world’s first plantable makeup liners. Once you’ve used up your liner, plant the compostable seed capsule into soil, and watch it sprout into beautiful, bee-friendly wildflowers.

KIND TO YOU
Developed using a vegan formula with only natural ingredients, our high-quality makeup liners have a rich, color intense, and easy-to-apply texture. They’re also AllergyCertified and contain no microplastics.

KIND TO THE PLANET
A member of the B-Corp Beauty Coalition, SproutWorld is committed to creating innovative cosmetics with a second life and zero waste. We’ve thought of every aspect of our makeup liners’ life cycle. Made from certified wood and compostable materials, our liners and packaging are sustainable, carbon neutral and Cradle to Cradle certified – and uniquely, plantable.

ZENZ Organic Products is a Danish beauty brand designed to give you a feeling of well-being from nature's finest ingredients.

We develop exclusive hair care, styling and skin care products made with the maximum proportion of active, natural and certified organic ingredients, without any harmful chemicals.
The majority of ZENZ Organic Products are made in Denmark in packaging from recycled plastic.

At ZENZ Organic we work for a healthier and more sustainable beauty industry. We do this by working with UN’s 17 Goals for Sustainable Development.

Sidsel Lundtang Rasmussen, Sprout’s Chief Sustainability Officer, explains how Sprout approaches transparency and traceability with the use of blockchain technology.

For Sprout, being transparent is about:

- How our products are made and distributed, and importantly what happens after our products have been used
- Showing our CO2 footprint in that process and throughout the total supply chain
- Our sustainability claims
- Showing how we live up to those sustainability claims – and how we can prove it with documentation

Achieving full transparency and traceability in business isn’t easy, but we’re using technology to document it throughout our supply chain. This ensures our products are actually sourced in line with their sustainability claims (e.g., FSC, PEFC or other contracts).

We share information and data on everything that goes into making Sprout pencils and makeup liners, including contracts, certifications, where the raw materials used originate from and the CO2 impact created through the production and distribution of Sprout products. Most importantly, our message focuses on what consumers can do with the remaining pencil stump and highlighting the benefits that are driven from reusing items instead of throwing them in the trash and buying new ones. All Sprout products are designed with a second life.

It takes time and it’s not an easy task to gather all the necessary data. You have to get all your vendors and partners on board with it, and their partners to, if it’s relevant to your supply chain. Also, you need to make sure that the information you’re sharing isn’t compromising the business. For example, if you’re a small company with not much leverage and you share who your supplier is, a competitor could choose to place a large order with your supplier and potentially meaning they’re not able to fulfil your order. Something like this is what you need to be aware of.

At Sprout, we use blockchain technology to show the process we use to make our products.

For a long time, there has been a need for a tool that can verify the green claims that companies make. Blockchain is that tool. It gives people both inside and outside of an organization a guarantee that the information and data they’re looking at is correct and trustworthy.

At its core, blockchain is a distributed digital ledger that stores data. While any conventional database can store information, blockchain is unique in that it’s totally decentralized. Rather than being maintained in one location by a centralized administrator (like an Excel spreadsheet or a bank database) with blockchain, multiple identical copies of the database held on separate computers that are spread out across a network. Data in a blockchain can’t be changed or deleted. Therefore, companies can show total transparency and authenticity through its blockchain.

Blockchain is a better, safer way to record activity and keep data fresh, while maintaining a record of its history. The data can't be corrupted by anyone or accidentally deleted, and you benefit from both a historical trail of data, plus an instantly up-to-date record.

At Sprout, documenting our work within sustainability is part of our DNA, and blockchain technology gives us the opportunity to have complete traceability and transparency in our value chain. We’re able to back up our green claims with documentation.

Blockchain is an exciting technology to work with, and its possibilities are boundless. And blockchain will be the driving force that will bring an end to the ‘label-jungle’ – green claims that are unsubstantiated. I see the way forward as having a common European blockchain that holds all the necessary documentation. This will enable the removal of all the other EU initiatives, requirements, databases, and rules, which only half of companies know about and consumers even less. I believe blockchain can become the universal language for sustainability.

Blockchain technology is unlike any tool we’ve previously used, and it’s taken time to understand it. For us, it’s been a huge help being part of a blockchain network. Together with other brands who are new to this technology, we share ideas and ask questions. Additionally, we’ve brought in a skilled student to help us role out blockchain in Sprout. Working together, we’ll advance our use of blockchain, something I’m very excited about.

1. Make sure that this technology makes sense for your business. Will it have a positive influence on how you work?

2. Undertake a thorough analysis of what information and data you need to document in the blockchain, as not all of it will be relevant.

3. Before implementing blockchain technology into your business, first talk with your suppliers. Are they up for the task? If not, what is your Plan B?

4. Acquire the resources you need to work with this new technology, preferably hiring someone internally. An idea could be to hire a skilled technology student employee. The future needs them, and you’ll be giving them the opportunity to connect theory and practice in a working environment. It’s a win-win for all.

5. If you decide blockchain is the route you want to go down, before implementing it, get the buy-in of the entire company. It impacts every department so it makes sense.

At SproutWorld, working towards being entirely carbon neutral is central to everything we do. We are on our sustainability journey and we recognize that it’s a process. As part of our goal, we want to be as transparent as possible about what we are doing. We want to give our customers the ability to trace what we do throughout the value chain. And by doing these things, we hope to build trust in our sustainability credentials – and share our journey with others.

The launch of our Blockchain app is an exciting development on this journey. And we hope it’s only the start of what’s eventually possible. Put simply, blockchain is a technology that allows people who don't know each other to trust a shared record of events. Why? Because once entered into a blockchain system, that data can’t be changed or modified.

SproutWorld's Blockchain app will show key information about our pencils, complete with our certifications. We’ve incorporated a Climate Impact Calculator, which is a feature that’s unique to us. The calculator shows, in real time, how many pencils we've sold, what their carbon footprint is, and how many Carbon Dioxide Units we've used to compensate for their negative impact.

Our Blockchain app will, in time, help us as a brand to monitor, evaluate and strengthen our social and environmental performance. Implementing blockchain in our supply chain is an opportunity for us to rethink how we work with stakeholders and create more collaborative relationships. We believe blockchain has the opportunity to become the universal language for sustainable supply chain management. 

Currently, the industry is learning and preparing for blockchain implementation. At SproutWorld, we have partnered up with a first mover agency and together, we have set the foundations of our blockchain app. 

This is the first step of our blockchain journey and we hope the start of some interesting conversations. Our vision with SproutWorld Blockchain app is to:

- have our suppliers join our blockchain

- implement QR codes on all units

- learn how to use blockchain as a tool against counterfeiting

We want to invite you to take a look at SproutWorld's Blockchain app and see the work we’ve done so far. We’d also love to get your feedback and input so let us know what you think!

See our new Blockchain app here:

SproutWorld has pledged to be a net-zero business by 2040, but when it comes to climate accountability, it’s often hard to see the wood for the trees. With so many terms, claims, and boasts, how can we know what is meaningful and what is greenwashing? The solution is through transparent, measurable, third-party verification that’s in line with the latest science.

Our commitment to sustainability, zero waste, and net-zero is central to what we do at SproutWorld. That’s why we’ve chosen to join Science Based Target Initiative (SBTi), a global certification system for greenhouse gas (GHG) emissions reductions, so our stakeholders can hold us to account on our path to net-zero.

SproutWorld has had its near-term and long-term science-based emissions reduction targets approved by SBTi. We’re proud to be one of the 2,650 companies (and counting) with approved SBTi targets.

Our near-term and long-term targets reflect the level of decarbonization required in our business to limit global temperature increase to a maximum of 1.5°C, as set out in the Paris Agreement. With the UN calling the latest climate science report from the Intergovernmental Panel on Climate Change (IPCC) “a code red for humanity”, it’s more urgent than ever to act as soon as possible before 2050.

SproutWorld is committed to reducing Scope 1 and 2 greenhouse gas emissions (GHGs) by 50% by 2030 from a 2021 base year. Our net-zero science-based target, which we aim to achieve by 2040, has also been verified by SBTi. We are committed to measuring and reducing our Scope 3 emissions. These targets were approved using a streamlined target validation route available to small and medium-sized enterprises (SMEs).

We’ve identified 3 key areas where we can reduce emissions:

1) Increasing renewable energy within production from 50% to 70% by 2030
2) Switching to more energy-efficient equipment in our European production
3) Procuring green energy for our Copenhagen HQ.

SproutWorld has been recognized as a member of the ‘Business Ambition for 1.5°C’ campaign – a global coalition of UN agencies, business, and industry leaders, in partnership with the Race to Zero.

SBTi is a global certification system through which companies can set GHG emissions reduction targets and get them certified. The goals are considered to be science-based if they are in line with what the latest research shows will be necessary to achieve the Paris Agreement's objectives, namely, to work to limit global warming to max. of 1.5˚C.

In SBTi, companies set near- and long-term goals and initiatives for all three scopes working towards Net-Zero by 2050 at the latest. To achieve Net-Zero, a company must reduce its greenhouse gas emissions by 90% by 2050.

SproutWorld and the Polish State Forests

SproutWorld has signed an agreement with the Polish State Forests (the only company outside of Poland to do so) – to purchase a 1.4 – hectare plot of idle land (equivalent to two football fields) that’s close to the German border.

Around 12,000 trees will be planted in 2023, with the work of prepping the soil starting in March 2023. The plot is designated as a mixed coniferous forest and will be afforested with species such as pine, birch, spruce, oak, and others. Additionally, biogenetic species like rowan and crab apple, will be introduced.

We are part of the “Forest Carbon Farms” project. Through this project, new forestry will be planted to absorb CO2, store water, produce oxygen, and contribute to greater biodiversity for various forest species. In the future, part of these trees will be harvested and dedicated to ecological and certified sustainable wood production.

SproutWorld can contribute to both a natural and climatic function by protecting and restoring degraded forests and promoting afforestation.

100 years ago, forests covered 40% of Poland, but after World War II, this figure stood at just 21%. Since then, the state has focused on replanting, and today, the country has reached 29% and is aiming for 33% by 2050. Today, Poland is one of the most ambitious in Europe regarding conserving forests and afforestation. It’s of great inspiration to other countries.

At SproutWorld, we’re always looking for strategic sustainability projects to support, and because the wood for our pencils comes from Poland, I had the idea to reach out to the Polish State Forests to see if we could collaborate somehow. Luckily, they came back with a positive answer.

They informed me of their Carbon Forest Farms project. This project involves inviting Polish companies to plant a certain number of trees every year.

Because we give back to the area that we take trees from. And, because we’re part of a bigger project with other companies, this proves to me what we’ve always said at SproutWorld: small things make big things grow. Together we can make a difference.

I’m also proud that we’re the only non-Polish company to participate in the project. I felt honored when I went to Poland in Autumn 2021 to receive the certificate proving our purchase of a piece of land with the sole purpose of planting trees to absorb CO2.

Imagine that all companies did something similar. If everyone made a small contribution, where would that leave the planet? In a much better place, I think!

Every newly planted tree is better than no tree. The easiest thing would be to give up and be too overwhelmed by the climate crisis, thinking that you’re too small to make an impact.
12,000 trees do have an effect on CO2 absorption, but the most important thing is that this is part of a much greater project with hundreds of thousands of new trees. Furthermore, this is not a one-off for us, it’s just the beginning, and we plan to purchase more land and plant more trees.

Sidsel Rasmussen, Sustainability Director at SproutWorld

Soyez patients :

Réunir toutes les informations et tous les documents internes peut prendre du temps. Vous travaillerez avec de nombreux départements au sein de votre entreprise pour obtenir toutes les informations requises.
L’analyse de B Lab peut également prendre beaucoup de temps, car de nombreuses entreprises réalisent la même procédure que vous et B Lab ne compte qu’un nombre limité d’analystes disponibles. Nous avons attendu 1 an et demi avant d’obtenir notre certification.

Lorsque votre patience est mise à l’épreuve et que, chaque jour, vous lisez quelque chose sur LinkedIn à propos d’autres entreprises qui viennent d’obtenir leur certification B Corp, vous allez vous poser la question suivante : « est-ce que l’on en est déjà à ce niveau ? » Conservez votre motivation interne, pensez à tous les avantages qu’il y a à travailler pour une future entreprise B Corp et n’oubliez pas : vous y arriverez bientôt !

6 éléments à garder en tête :

Il sera toujours censé de travailler pour une entreprise qui vise le bien de la planète et à avoir le moins d’impact possible sur la nature, le climat, les animaux, les populations et sur ses employés. Sans oublier que cela vous ouvrira des portes en ce qui concerne le fait de faire des affaires avec d’autres entreprises B Corp.

Cela étant dit :

• Evaluez votre public. Est-ce qu’il sait ce qu’est la certification B Corp ? Avez-vous intérêt à être un précurseur dans ce domaine ?

• Existe-t-il des alternatives ? D’autres communautés sont-elles plus adaptées à votre entreprise ou sont-elles plus reconnues dans votre secteur ? En fin de compte, vous devez avoir un impact sur la vie de vos consommateurs et vous conformer à leurs souhaits et à leurs attentes en ce qui concerne vos produits/votre entreprise.

• Assurez-vous d’avoir le soutien total du propriétaire et de la direction de l’entreprise. Pour devenir une entreprise certifiée B Corp, l’entreprise doit légalement modifier ses statuts et adopter une structure juridique qui requiert l’avis de toutes les parties prenantes dans le cadre de ses processus décisionnels (par exemple, « Benefit corporation »).

• Disposez-vous des compétences internes pour démarrer et achever le projet ? Disposez-vous du budget nécessaire pour sous-traiter le projet ?

• Planifiez le processus post-B Corp : Comment allez-vous communiquer autour de cet accomplissement ?

Nous avons demandé à la Responsable Durabilité de SproutWorld, Sidsel Lundtang Rasmussen, comment elle avait réussi à obtenir la certification B Corp pour SproutWorld et quels étaient les obstacles et les avantages qu’elle avait rencontrés dans le cadre de ce processus.

B Corp signifie « Benefit Corporation ». Il s’agit d’une communauté d’entreprises qui génèrent des bénéfices (et qui ne sont donc pas des entreprises à but non lucratif) mais qui défendent aussi des valeurs, en cherchant à avoir un impact positif pour la planète.

Il s’agit d’une certification tierce, ce qui signifie qu’il ne suffit pas de se revendiquer B Corp pour devenir une entreprise certifiée. Un partenaire extérieur et neutre doit valider vos méthodes de travail en évaluant leur durabilité à tous les niveaux. Il s’agit de prouver que les activités de l’entreprise ne nuisent pas à l’environnement.

C’est un outil incroyable qui permet de décrire, mesurer et définir de nouveaux objectifs pour notre future stratégie en matière de durabilité. En effet, ces normes s’appliquent à toutes les personnes qui cherchent à devenir une Entreprise Certifiée B Corp.

C’est une manière de garantir l’avenir de votre entreprise, en vous assurant que vous répondez aux demandes sans cesse plus exigeantes des clients concernant la durabilité de vos méthodes de travail.

C’est un investissement qui vous permet d’accéder à la communauté des entreprises les plus durables au monde. Une certification B Corp vous permettra de faire des affaires avec d’autres entreprises certifiées B Corp et avec des entreprises qui collaborent exclusivement avec les entreprises répondant aux standards les plus élevés.

C’est également un outil de lutte contre le greenwashing. En faisant partie des entreprises B Corp, vous améliorez votre crédibilité en matière de durabilité.

Absolument pas !

Il s’agit d’un processus long et coûteux. J’ai travaillé sur notre candidature pendant plusieurs mois avant de la soumettre en janvier 2021. A partir de ce moment, nous sommes entrés dans la phase « future entreprise B Corp », pendant laquelle nous avons sans cesse dû renvoyer d’autres documents. Vous devez vous armer de beaucoup de patience car le nombre d’entreprises qui candidatent a considérablement augmenté au cours des dernières années et il est donc de plus en plus difficile d’obtenir la certification.

Cela s’est avéré utile pour évaluer toutes les facettes de l’entreprise et pour nous assurer que nous n’avions rien oublié d’important. Ce processus nous permet d’identifier les choses que nous faisons bien et les domaines dans lesquels nous pouvons nous améliorer.

QUELS SONT LES AVANTAGES DE LA CERTIFICATION B CORP ?
La certification B Corp bénéficie d’une large reconnaissance de la part des consommateurs, notamment aux Etats Unis et au Royaume-Uni. De nombreux consommateurs préfèrent acheter auprès des entreprises certifiées B Corp. Au cours des dernières années, nous avons constaté que de plus en plus de nos clients commerciaux demandaient à recevoir des documents supplémentaires en matière de durabilité.

C’est également une manière d’attirer de nouveaux employés, et notamment des jeunes : en effet, la Certification B Corp permet à notre marque et à notre environnement de travail de gagner en crédibilité.