Coca-Cola Italy

Who:
Coca-Cola Italy

What:
Engraved basil pencils on single cards.

How:
Giveaway when launching Coca Cola Life.

Why:
The Sprout pencil contributes with a lot of engagement and innovation.

The Story

We used the Sprout pencil as a giveaway when launching the new Coca-Cola Life in Italy. We chose the Sprout pencil because it was totally aligned with the philosophy of Coca-Cola Life: Naturalness.

The Sprout pencil has contributed with a lot of engagement and innovation among our consumers, and everyone has been very enthusiastic.

I have even received pictures of basil plants grown by children that got some of our pencils – so cute!

I will definitely use Sprout products again and I already recommended them to a colleague who will develop a similar promotion.

Valentina Gandini,
National Account Manager, Coca-Cola, Italy