Vestas

Who:
Vestas 11th Hour Racing in the Volvo Ocean Race 2017-18

What:
Sprout pencils were used to teach about sustainability in workshops

How:
Public and guest giveaways

Why:
The pencils get the message across of finding sustainable alternatives in this race

The Story

The Sprout pencils fit with our message of being the most sustainable team in the race. With the most sustainable equipment, gear and strategy.

Vestas 11th Hour Racing has sustainability at its core. It was decided that we should find sustainable alternatives for everything we do at events in the Volvo Ocean Race.

As our audience is both public (educational) and corporate, pencils are a great way to get our message across.

Very positive reactions – everyone has been really surprised by the idea, and happy that they can give their used pencils an extended life.

Thomas John McMaw,
Senior Project Manager – Campaigns and Communications