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Austria
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Deichmann
Who
Deichmann, France. Deichmann is a German market leader in the shoe business with 50,000 employees and 4,700 stores in 36 countries
What
Customized pencils on heart-shaped cards
How
The pencils were used at a press and influencer presentation of a spring/summer footwear and accessories collection in Paris
Why
The theme of the event was SELF LOVE, and the guests wrote self-love letters to themselves with the pencils and brought them home to let the words grow stronger
The Story
The guests – journalists and influencers – could write a love letter to themselves and post it in a dedicated letterbox. After writing with a Sprout pencil, they attached it to a heart-shaped card to take home.
The theme of self-love is about loving yourself and learning to trust yourself. It was meaningful to offer a pencil that could symbolize growing something.
The event offered healthy catering with chia seeds. Deichmann chose a pencil with chia seeds as a reminder.
The love letters will be sent to each participant at the end of the summer season. The idea is to invite people to grow a plant while they’re waiting to receive their self-love letter, as a way of letting their self-confidence shine through.
