MediaKey Magazine
Roberto Albano,Sprout pencils were very appreciated by the guests taking part in the event in Milan, and I know about many of them who are willing to plant them soon or give them to their families as a present.
The green agenda is extremely important right now: in 2010 we organized an exhibition on this topic rewarding the best campaign with focus on sustainability. The event was made “zero emissions” through a CO2 compensation to grow new forests in Costa Rica.
We think the Sprout pencils can be a very effective way to link your brand to sustainability without being theoretic.
Editorial Director of MediaKey Magazine
The Sprout pencils can be a very effective way to link your brand to sustainability without being theoretic.
- Who:
- Media Key Press, the biggest marketing media in Italy. They publish MediaKey Magazine and organize the yearly Promotion Award Ceremony.
- What:
- Sprout pencils on cards.
- How:
- The pencils were part of giftbags to 400 guests at The Press, Outdoor & Promotion Key Award Ceremony in Milan 2019..
- Why:
- To underline sustainability and the green agenda. MediaKey has several specific award categories dedicated to these topics.