IKEA, Belgium
Who:
IKEA, Belgium
What:
Engraved Sprout pencils on single cards with highlights.
How:
A giveaway handed to all employees as part of the launch of a sustainability report.
Why:
The Sprout pencil is good at communicating sustainability.
The story
We purchased pencils with herbs for supporting the launch of our sustainability report. It was a fun item that came together with a card with our sustainability highlights of last year.
It was distributed to all our co-workers in IKEA Belgium. The reactions were very positive. And we know that the pencils work, because we have planted some of them in our office.
Iris de Herdt,
Sustainability Department IKEA, Belgium