IKEA, Belgium
Iris de Herdt,We have purchased pencils with herbs for supporting the launch of our sustainability report. It was a fun gadget that came together with a card with our sustainability highlights of last year.
It was distributed to all our co-workers in IKEA Belgium. The reactions were very positive. And we know that the pencils work, because we have planted some of them in our office.
Sustainability Department IKEA, Belgium
It was a fun gadget and the reactions were very positive
- Who:
- IKEA, Belgium.
- What:
- Engraved Sprout pencils on single cards with highlights.
- How:
- A giveaway handed to all employees as part of the launch of a sustainability report..
- Why:
- The Sprout pencil is good at communicating sustainability.