GUESS
Who:
Guess Europe. Guess is a jeans and lifestyle brand with over 1,000 retail stores in the Americas, Europe and Asia.
What:
Customized pencils and single cards in display boxes.
How:
The Sprout pencil was given away as a gift with a Guess purchase in an international campaign..
Why:
The Sprout pencil is natural, sustainable and has a strong recycling message.
The story
GUESS launched “RESOURCED”, a program aimed at encouraging customers to recycle their wardrobe by giving it a new lease on life.
Launched originally in California and then more broadly in the U.S. in 2018, the aim is to expand the program worldwide by 2020.
The commitment to an eco-friendly world takes the concrete form of the ECO Denim collection. Since starting GUESS ECO in 2016, the company has saved over 2.5 million liters of water, one days’ worth of drinking water for 1 million people. GUESS plans to double its water savings by 2021.
GUESS Europe decided to give away a Sprout pencil to every client who purchased an item from the ECO Denim campaign, both in stores and online.