Every year in September, the Italian marketing industry celebrates the newest trends, innovations and products. Marketing pioneers from all over the country join the prestigious, annual ceremony in Milan: MediaKey Press, Outdoor & Promotion Award.
At the 2019 ceremony, MediaKey wanted to draw attention to the sustainability agenda.
Not by writing a theoretical manifest. But by handing out a plantable Sprout pencil to each and every guest.
This way, sustainability became a natural part of the conversation.
Get everyone talking with eco promotional products
Why use eco-friendly promotional products?
The world seems obsessed with plastic, much of it is single use. As a consequence, globally a whopping 8.3 billion metric tons of plastic goes into landfill each year – that’s the same amount of weight of 1 billion elephants!
This trash builds up, damaging the soil and emitting a huge amount of methane, which is a big contributor to climate change.
We’ve been voted one of the World’s Most Innovative Companies in 2020
The most innovative companies are not only tech based. Who would have thought that a plantable pencil could lead to a successful global business with sales in over 80 countries? With a clear mission to inspire people and companies to take more sustainable actions bit by bit, Sprout World has now been named to Fast Company’s list of the World’s Most Innovative Companies for 2020.
Fighting hunger with containers full of growing plants
The Earth’s population is expected to grow to 9.7 billion by 2050. Will there be enough food? How do we meet the challenge of feeding the rapidly growing population in the future?
This is a concern that Liberty Produce, a British farming technology company, is working to solve with their fully controlled, indoor vertical farming system.
This pencil can save your (sustainable) elevator pitch
How do you explain your company’s sustainability efforts in 30 seconds to bypassing guests at a busy trade fair? And how do you make sure that people actually remember you and your company? Every single day we help companies with this challenge.
This is how the values of an Embassy are expressed through a pencil
A Danish Embassy uses Sprout pencils to communicate values like innovation, green solutions and zero-waste. The pencil brings down to earth a fluffy term like sustainability. And finally, it turns out to be a great icebreaker.
When a plantable pencil and renewable energy goes hand-in-hand
Earlier this year, one of our Sprout team members received an interesting e-mail that became a great collaboration. The e-mail came from Eurelectric. In 2019, the European Electricity Union, Eurelectric hosted a Power Summit in Florence, Italy for 700 leaders representing the European green energy sector. Among others, over 20 prominent CEOs and over 40…
How a plantable pencil fits in the mission of a tough sailing race
What do you get, when you cross the leading manufacturer of wind turbines with one of the toughest sailor races in the world? You get the most sustainable team, Vestas 11th Hour Racing, in the 2017-18 Volvo Ocean Race. Apart from winning the race, the major goal of this team was to show that you…
Make your own Christmas decorations from recycled materials
At Sprout World, we love Christmas and we love to recycle. So much actually, that we’ve decided to give some old and used materials a second life as Christmas decorations. Giving used materials a new life is what we normally do. Just think of our famous Sprout pencil – it revives as basil, cherry tomato…
Our Sprout Spoon won an award!
We are extremely proud of our latest family member: The Sprout Spoon. It won an award in Italy last week! The Sprout Spoon is the most innovative marketing product in Italy in 2019. Wow.
The award category is within Food & Beverage, and the organizer of the ceremony is the biggest Italian marketing media, MediaKey.