Who:
Børsen, the leading financial newspaper in Denmark, organize an annual Sustainability Summit to gather experts and over 2500 attendees from the Danish business world.

What:
Branded SproutWorld pencils with different seeds on customized cards.

How:
They were used to take notes and as souvenirs for the guests.

Why:
Sustainability Summit and sustainable giveaways are very compatible.

The Story

The plantable SproutWorld pencils were placed at several spots during the conference.

Guests could take a pencil at the welcome desk and take notes with it during the event. The pencils were also placed at the workshop areas.

Also, the speakers got a SproutWorld pencil as part of a thank you gift.

After the conference guests and speakers could plant their pencil and make it grow into melon, sunflower, forget-me-not, cherry tomato or basil.